Message Inbox / Leads
The Inbox centralizes all the inquiries you receive about your properties from multiple sources: website, real estate portals, MercadoLibre, Mapaprop Network, MLS networks and Chat AI.
Email Notifications
When a customer sends an inquiry about one of your properties, the system automatically notifies you:
- Primary email: Sent to the email account of the Branch assigned to the property
- Copy: Sent to the My Company email account (only if it differs from the branch email)
The email contains a direct link to view and reply to the message from Mapaprop.
Automatic Contacts
Every message you receive automatically generates a Contact in your CRM module:
- If the contact already exists (same email), it is updated and linked to the new property
- If it's new, it's created with the "interested" category
- The contact remains linked to the property inquired about
You can see all your contacts in the CRM / Customers module
Message Types
The inbox organizes messages into four categories via tabs:
All
Shows the total number of messages regardless of origin. The counter indicates the total quantity.
Customers
Messages from end customers inquiring about your own properties. They arrive from:
- Your website
- Real estate portals (Zonaprop, Argenprop, MercadoLibre, etc.)
- Mapaprop Chat AI
Available for: All plans
Mapaprop Network
Messages from fellow real estate agents in the Mapaprop Network who have customers interested in your shared properties.
These messages are from fellow brokers and can lead to collaborative business opportunities. It's recommended to respond in a professional and timely manner.
Available for: Mapaprop Pro+
MLS Network
Messages from customers who inquired about your properties published on the websites of colleagues in the MLS network.
When a colleague publishes your property on their website and a customer inquires, you receive the message along with the customer's data.
Available for: Mapaprop Business
Unread / All Subfilter
Below the main tabs (All / Customers / Network / MLS) there is a second row with two options: All and Unread. This subfilter is combinable with the main tab:
- You are on Customers + Unread → you see only customer messages you have not read yet
- You are on Network + Unread → you see only pending network messages
- You are on any tab + All → you see all messages (read and unread) from that source
The Unread button shows a yellow badge with the pending count for the active tab (e.g., "Unread 23" in Customers). When you click it, the list is filtered on the server — pagination and counters stay consistent.
Start your day by opening the Customers tab and activating Unread to work only on what is pending. When you are done, switch to All to see the full history.
The subfilter persists across navigation: if you open a message and go back to the inbox, it keeps its state.
Reading and Replying to Messages
Message view
When you select a message from the list, the conversation opens with:
- Contact details: Name, phone and email. With the "View contact" button in the header (or by clicking the name) you open the CRM contact panel without leaving the Inbox
- Source: Portal or source from which the message was sent, with status badges (Read/Unread)
- Property button: Green house icon in the header that opens a side panel with the full details of the property inquired about
- History: The full conversation ordered chronologically
- Reply field: To write and send your response
Replying to a message
- Select the message from the list
- Review the contact and property data (green house button)
- Write your response in the field below
- Press Enter or the send button
The customer will receive an email with your response and a link to continue the conversation.
Replying to messages requires an active subscription (Plus or higher).
Property Panel
Clicking the green house button in the header opens a side panel with the complete information of the property inquired about:
- Main image of the property in large format
- Code and price of the property
- Descriptive title
- Operation type and property type (Sale, Rental, Apartment, House, etc.)
- Full address with area
- Branch or network agency associated
- Action buttons: QR code and direct access to the property card
Similar Properties
Within the property panel, a Similar Properties section is shown that automatically searches for properties with matching characteristics:
- Same property and operation type
- Same geographic area
- Similar price range (+-30%)
Results appear sorted by relevance. Click on any of them to go directly to its property card.
Use similar properties to offer alternatives to the customer if the property inquired about doesn't exactly match what they're looking for.
Contact Panel
With the "View contact" button in the message header (or by clicking the contact's name), a side panel opens with the full contact detail from the CRM:
- Personal data (name, phone, email)
- Contact status
- Properties of interest
- Notes and tags
- Saved searches
From there you can edit the data, add notes or navigate to the full contact.
Adding the contact to the sales funnel
In the contact panel you'll find the Funnel button (purple). From there you place that lead in a stage of the Sales Funnel to track its progress until close. If the contact is already in the funnel, the same button opens its position.
Converting Inbox inquiries into funnel opportunities helps you not lose any lead. Viewing and operating the funnel is available from the Pro+ plan.
Conversations
Mapaprop keeps a complete history of each conversation:
- When you reply, the customer receives an email with a link
- The customer can view the conversation and reply from a public page
- Each new reply generates an email notification for you
- The message appears again as "unread" in your inbox
Messages are sorted with the newest at the top of the list, and chronologically within each conversation.
Search Filters
Use the filters in the top bar to organize your inbox. All filters are combinable with each other and with the tabs (All/Customers/Network/MLS) and the Unread subfilter:
| Filter | Description |
|---|---|
| Source | Portal or source of the message (Zonaprop, Website, MercadoLibre, etc.) |
| Branch / Agent | Filter by branch (if you have several) |
| Date range | From - to date |
| Operation | Sale / Rent / Short-term Rent — filter by the operation type of the property inquired about |
| Property type | Apartment / House / PH / Land / Commercial space / Office / etc. |
| Property code | Type part of the code (e.g., "DEV" or "864286") to find inquiries about that property. Partial match, no need for the full code |
The Operation, Type and Code filters only apply to messages that have an associated property (which is the normal case — inbox messages always come from an inquiry about a property).
Combine filters to narrow down quickly. Example: Customers + Unread + Operation: Sale = only pending customer inquiries about properties for sale.
A green indicator appears when there are active filters. Use "Clear filters" to reset everything.
Metrics Panel (Desktop)
When you open the inbox and haven't selected any message yet, the right panel shows a live mini-dashboard with metrics about the current results. It updates automatically when you apply filters — no need to refresh.
What it shows:
- KPIs: total messages, unread, unique properties inquired about, unique contacts.
- Distribution by source: donut with the origins of the inquiries (Website, portals, MercadoLibre, Chat AI, etc.).
- Distribution by operation: donut with Sale / Rent / Short-term Rent according to the property of each inquiry.
- Top properties most inquired about: ranking of the 5 properties with the most leads in the filtered set. Click a property to filter the inbox by that code (same effect as using the Property code filter).
Combine filters with the metrics panel to answer quick questions: which operation type gets more inquiries? Which property is at the top this month? Where do most inquiries come from?
Desktop only: on mobile the right space is used for the chat, there's no room for the panel.
Technical note: the "Total" and "Unread" KPIs are absolute from the filter (server-side). The other aggregates (donuts, top properties, uniques) are calculated over the messages loaded on screen — if you have pagination and haven't loaded them all, the "Aggregates over the N loaded messages of M" notice tells you so.
Selection and Actions
Selection mode
Click the checkbox icon to activate multiple selection mode. In this mode you can:
- Select individual messages with the checkboxes
- Use the master checkbox to select/deselect all
- Use the dropdown menu to select only read or only unread
Available actions
| Action | Description |
|---|---|
| Mark as read | Marks the selected messages as read |
| Mark as unread | Marks the selected messages as unread |
| Delete | Deletes the selected messages |
| Delete + Contact | Deletes messages and their associated contacts from the CRM |
The delete button is also available in the header of each individual message (red trash icon).
The "Delete + Contact" action cannot be undone. Make sure you really want to delete the contact from the CRM.
Premium Feature: Multiple selection and bulk actions require Mapaprop Plus.
MercadoLibre Messages
Messages from MercadoLibre show additional badges:
- Yellow "MercadoLibre" badge: Identifies the origin
- Contact type: Question, WhatsApp, Call, Visit or Quote
- "Replied" badge: Indicates whether the question has already been answered on ML
The first reply to a MercadoLibre question is published directly on the listing. Subsequent replies are sent as private messages to the interested party.
Chat AI Messages
Mapaprop Chat AI is an intelligent assistant that automatically answers customer inquiries on your website 24/7. Conversations appear in your Inbox with a purple "Chat AI" badge.
Each Chat AI message consumes AI tokens from your plan. You can see your consumption in real time from the top menu (purple badge) or in AI Services.
Mapaprop Chat AI requires a Plus, Pro+ or Business plan with included AI tokens.
Mapaprop Network Messages
Messages from the Mapaprop Network represent inquiries from fellow brokers about your shared properties. When you open one of these messages:
- An alert appears indicating it's a Network message
- The name of the colleague's agency is shown
- The property may be yours or the network's
Respond professionally and collaboratively. These messages can lead to joint deals.
MLS Network Messages
Messages from the Business Network (Closed MLS) let you serve Network properties on your own website.
MLS message flow
- A customer sees your property on the colleague's website
- They send an inquiry
- You receive an initial notification
- The colleague receives the full message and manages the communication
Privacy
The customer only sees the data of the broker of the website where they inquired. They never see your data directly.
The notification always reports the data of the Broker of the website. It never transmits information from the original Broker of the property.
Visual Indicators
| Indicator | Meaning |
|---|---|
| Yellow dot | Unread message |
| Green "Read" tag | Already read message |
| Green tag (portal) | Origin of the message |
| Yellow "MercadoLibre" tag | Message from MercadoLibre |
| Purple "Chat AI" tag | Message from Chat AI |
| Gray tag (branch) | Associated branch |
| Message counter | Number of messages in the conversation |
| "Mapaprop Network" badge | Message from a network colleague |
| "MLS Network" badge | Message from an MLS network |
| Green house button | Opens the panel of the property inquired about |
| Red trash button (menu) | Opens a menu with two options: Delete message or Delete message and contact |
| Blue banner | New messages available (click to update) |
| Yellow "Unread N" button | Read subfilter active — shows the number of unread messages in the current tab |
Features by Plan
| Feature | Free | Plus | Pro | Business |
|---|---|---|---|---|
| View Customer messages | Yes | Yes | Yes | Yes |
| View Mapaprop Network messages | No | No | Yes | Yes |
| View MLS Network messages | No | No | No | Yes |
| Reply to messages | No | Yes | Yes | Yes |
| Multiple selection | No | Yes | Yes | Yes |
| Bulk actions | No | Yes | Yes | Yes |
| Property panel | Yes | Yes | Yes | Yes |
| Similar properties | Yes | Yes | Yes | Yes |
Tips
- Reply fast: Customers value response speed
- Unread first: Activate the Unread subfilter to work only on pending messages and never miss a lead
- Use filters: Organize your inbox by status and origin
- Property panel: Use the green house button to view the property without leaving the inbox
- Similar properties: Offer alternatives to the customer from the property panel
- Contact panel: Click the contact's name to see their full CRM card
- Review Chat AI conversations: Supervise the AI's automatic responses and continue the conversation if necessary
Frequently Asked Questions
Why can't I reply to messages? Replying to messages requires an active Mapaprop Plus subscription. Manage my plan
Where are message contacts saved? Automatically in the CRM / Customers module, linked to the property inquired about.
Can the customer see my data in MLS Network messages? No. The customer only sees the data of the broker of the website where they inquired.
How do I change the email where I receive notifications? Configure the email in the Branches section for each branch, or in My Company for the general copy.
What are similar properties? It's an automatic feature that searches for properties with similar characteristics (type, operation, area, price) to the property inquired about. They appear in the side panel when clicking the green house button.
How do I see only unread messages? Use the Unread subfilter (second row of tabs). It is combinable with the main tabs: for example, Customers + Unread shows you only pending customer messages. The button badge indicates the count.
More information
- Branches - Configure notification emails
- My Company - Configure company data
- CRM / Customers - Manage contacts
- Mapaprop Network - Shared properties
- Real Estate Networks / MLS - External networks
- Customers: replying to messages - Customer public view