Leads / Network / MLS Messages

A network lead is any inquiry from a potential buyer or tenant generated from a Network Property. It arrives in the Messages / Leads Inbox just like any other message, but it carries additional network information and can reach more than one Broker at the same time.

Types of leads by origin

Not all network leads arrive the same way. It depends on where the property was published when the buyer made the inquiry.

1. Inquiry from the network portal

The buyer searched directly on the network portal (a kind of shared catalog of all members). They viewed a property, sent a message, and that lead reaches the Broker who published the property.

2. Inquiry from a colleague's website (cross-website)

This is the most interesting case for MLS networks. It happens when:

Broker1 has a property published on the network.
Broker2 has the "Publish on websites" option enabled, which makes Broker1's property appear on Broker2's website.
A buyer enters Broker2's website, sees Broker1's property, and sends an inquiry.

In that case the lead reaches both Brokers at the same time (see below).

3. Inquiry from Mapaprop Network

The buyer searched Mapaprop's general catalog and inquired about a property that was published on the Mapaprop Network. The lead reaches the Broker who owns the property.

Who receives the lead

Main rule: The Broker who owns the property always receives the lead, regardless of where the inquiry came from. They own the record and need to know there's an interested party.

In the cross-website case (Cowork and Business MLS networks), the lead is duplicated and reaches both parties:

Who receives it	Why
Publishing Broker (property owner)	Because it's their property and they need to know there's an interested party.
Website Broker (the colleague whose website generated the contact)	Because it was their website that captured the buyer; they can co-broker.

Each one receives their own message in their individual inbox. They don't see each other's message.

Where to find network messages

In the Messages / Leads Inbox, network messages can be seen in two views:

ALL — appear mixed in with all other messages.
MLS NETWORK — exclusive filter to see only the messages that arrived from the network.

Network messages are labeled with MLS Network to easily distinguish them from direct messages.

What information a network lead contains

Besides the contact's data, the message includes:

Potential buyer's data — name, phone, email. Automatically saved in CRM / Contacts as a new Contact.
Data of the property inquired about — title, type, operation, price, and a link to the record.
Colleague Broker's data — name of the office and contact info of the counterpart broker (useful for coordinating co-brokering).
Link to the network property — direct access to the shared record.
MLS Network label — to quickly identify that it's a network message.

Practical example: inquiry from a colleague's website

Let's consider the following case. Broker1 and Broker2 are in the same Cowork or Business Network:

Broker1 publishes a property and shares it on the network.
Broker2 has the "Networks — Publish on websites" option enabled, so that property appears on their own website.
A buyer browses Broker2's website, finds Broker1's property, and sends an inquiry.
The lead reaches Broker2 (in their Inbox, as a lead from their website) and also Broker1 (a notification that their property received an inquiry).
Both see the message in their Inbox under the MLS NETWORK view.
From there they can coordinate to close the deal together.

Tip: For the buyer it's transparent: they sent a message through Broker2's website. For the two Brokers, it's a shared business opportunity.

Co-brokering: when the deal belongs to both

When the lead arrives from a colleague's website, both Brokers have the chance to coordinate the deal together. The commission split depends on the agreement each one has within the network — that agreement is configured in "Share on Network — General Settings".

There's no automatic split flow: the coordination is done directly between the professionals using the contact details that appear in the message.

In Business Manager networks there's another way to share: "Share with branch identity" (see dedicated doc). It works differently from the flow described above:

In cross-website: the buyer enters from a network participant's website → active inquiry from the form → automatic leads generated for both brokers.
In "Share with branch identity": the agent who shares already has direct contact with their client and passes them the personalized link → the client sees the data of the agent who shared it → coordination with the branch that owns the property is offline, part of the network's or office's business agreement. This applies both to properties from another agency in the network and to properties from another branch of the same office (agent-per-branch model).

In the current version of the second flow there are no automatic notifications to the owning branch: the portal's contact buttons don't appear, since the communication channel between the client and the sharing agent exists outside the portal.