Writing optimized texts — Mapaprop Help

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Attention

This help article is useful both to improve your property descriptions and to write optimized texts for the different sections you can create from your Mapaprop account for your website

When publishing properties online, the following goals are pursued in order to sell it successfully:

That people "choose to view" your property among others, selecting it from a list of search results.
That visitors leave an inquiry on its page or make a phone call.
That the property can also be found directly from Google or another search engine, skipping all portals, the search process, and other websites.

For Mapaprop and for you, it's important to provide quality information in your listings. That information is seen by thousands of visitors per month.

Quality information allows visitors to learn more about a property. They are searching, and that search may lead (with you or with someone else) to a real estate deal.

Write a clear, understandable and smart title. Don't abbreviate words.
Add clear photos; the more photos the better. Mapaprop doesn't limit the number of images.
Write a broad description (Property summary), don't use abbreviations, avoid copying and pasting. A well-written text can get the property more visits directly from search engines, since it acts as keywords.
Even though you can click on the different items on a property page, marking for example "3 bedrooms", "120 m2", "2 bathrooms", it's still a good idea for the description to include these details too. So a well-written summary would look like this: "Beautiful house in good condition with 3 bedrooms, 2 bathrooms, with a total surface of 320 m2, with garage for two cars, kitchen-dining room, beautiful backyard, grill in the outdoor area, spacious outdoor area, front garden,…."
Mark the location on the map, even if you don't want to give the exact location, at least give an approximate one.
If you can and believe the property is worth it, record a video, upload it to youtube.com and add it to the property from the Videos tab

Remember that a well-written description will help you get visits directly from search engines like Google, Yahoo and Bing. Each property you load in Mapaprop is multiplied across a number of portals and on your website (if you have contracted one). Your Mapaprop website has priority over other portals in terms of SEO, since search engines like Google know that the one directly offering the product is you.

Here we share some articles that explain how to write a text prepared for SEO. Keep in mind that the articles are general; adapt the information to what you can do in Mapaprop.

If you think these links are outdated, given the date this article was written, simply search Google for "writing an SEO-optimized article" or a similar phrase.

Whether buying or renting, people who search expect to see information. For many, searching for properties online is a tool that saves time and also money. Some people don't have a car to visit every place or every real estate agency they might be interested in. Among all the channels where a real estate agency can publish its property stock, the internet is without a doubt the channel that will prevail in the medium and long term, so it's not in vain to boost your listing by including as much information as possible.

It has been proven that people use the internet to look for this information. They want to know more even before making a phone call.

The public prefers to view and evaluate a product as much as possible before deciding to contact a real estate agency. But once they make that decision, that client is much more committed than a sporadic one who never saw anything. As long as the viewed property really has complete information.

In a list of search results, people mostly click into properties that have photos, leaving the ones without photos as a last option. It's a fact that images and detailed information generate more interest, and therefore, can boost the chances of receiving more inquiries.

The more data you add to your Property, the more your exposure will be boosted in internet search engines, on your Mapaprop website or on the Memudoya.com portal.

A well-written description gives your property a better chance of being found on internet search engines

Each visit is a potential inquiry. The more visits, the more possible inquiries.
That an inquiry is an empowered client, since they've already seen the information before you schedule a visit with them to the property in question.

We hope this help article helps you generate more visits and inquiries on your published properties.

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