There are two ways to install the Meta (Facebook) pixel on your site, and you do both yourself. Neither requires us to access your Meta account.
| Option 1 — Built-in field | Option 2 — Google Tag Manager | |
|---|---|---|
| What you have to do | paste the pixel ID | create the container and set up the tag |
| Conversion events | sent automatically | you configure them |
| Best for | most people | anyone already using Tag Manager or needing other tags |
Option 1 — Paste the pixel ID (recommended)
- In Meta, open the Events Manager and copy your pixel ID (digits only, for example
728121046823604). business.facebook.com/events_manager - In Mapaprop, go to Menu > Website > Integrations.
- Paste the ID into the Pixel ID field and save.
The pixel becomes active immediately on every page of your site.
You do not have to configure the events. Your site sends the three that matter for measuring campaigns on its own:
- PageView — every time someone opens a page.
- Lead — when someone submits your contact form, a property enquiry or the acquisition form.
- Contact — when someone clicks your WhatsApp, your email or your phone number.
To turn it off, clear the field and save.
Option 2 — Install it inside Google Tag Manager
Worth it if you already use Tag Manager to handle several tags, or if you need events other than the three above.
Step 1. In Menu > Website > Integrations, in the Tracking code field, enter your container ID in the format GTM-XXXXXXX and save. It becomes active on every page.
Step 2. At tagmanager.google.com, inside your container, create a Meta Pixel tag (or a custom HTML tag with the code Meta gives you) and enter your pixel ID.
Step 3. Set up the triggers:
| Event | Tag Manager trigger |
|---|---|
| PageView | base pixel tag, All Pages trigger |
| Lead | page view trigger on the URL /contacto/enviar/. When the form is submitted, your site takes the visitor to that page |
| Contact | link click trigger, for links containing whatsapp or starting with mailto: |
The tracking code field also accepts Google Analytics 4 (G-) and Universal Analytics (UA-). If you already have a G- saved and want to move to Tag Manager, move Analytics inside the container and leave the GTM- here.
Details of that screen: Configure Google Analytics / UA / Google Tag Manager / Google Ads
Frequently asked questions
Can I use both options at once?
Yes, but do not install the same pixel twice: it would count every visit twice. If you enter the ID in the built-in field, do not also add the pixel tag in Tag Manager.
Can you install it for me?
There is no need. With Option 1 it is pasting a number and saving.
Do you need access to my Meta account?
No. We never touch your Meta account in either case.
What if I change my site design?
With Option 1 you do not have to do anything: the events are sent by the site and keep working after a redesign.
With Option 2, the Contact trigger relies on the WhatsApp and email links; if you redesign the site, it is worth checking in Tag Manager that they are still detected.
How do I know it is working?
In Meta's Events Manager, open your pixel and look at Test events. Then visit your site in an incognito window: you should see the PageView right away.